LYL / Modern Power Dressing

Founded by Chierika Onyuku-Opukiri, LYL was created to offer a unique luxury clothing brand that makes women feel bold, confident, and inspires them to win. Chierika approached me to create LYL brand guidelines and to help articulate the brand positioning. Having listened and absorbed the energy of Chierika and the team at LYL, we created a fresh set of brand guidelines, encompassing the usual brand elements such as the colour palette, typography, imagery style and tone of voice, but also fashion-specific considerations such as models poses. LYL has now a meaningful and solid foundation to work from.

SERVICES

Brand Identity
Social Media Content Creation

CREDITS

Fashion Creative Director / Chierika Onyuku-Opukiri
Fashion Creative Assistant / Ella Shiraz
Photography / J.Jamie Photography & MCMLDN
Social Media Assistant / Ayinde Lockett-Palmer

KIND WORDS

“Laura has been incredible to work with. She fully embraced the culture, ethos, and values of LYL in a way that helped us clarify all that we stand for as a brand which is so important in business. Our community of women needs to know who we are and what we stand for and thanks to Laura we have so much clarity. I’m really looking forward to working with her again soon!”

Chierika Onyuku-Opukiri — Founder and Creative Director of LYL Official