LYL | Luxury Clothing Brand
Founded by Chierika Onyuku-Opukiri, LYL was created to offer a unique luxury clothing brand that makes women feel bold, confident, and inspires them to win. Chierika approached me to create LYL brand guidelines and to help articulate the brand positioning. Having listened and absorbed the energy of Chierika and the team at LYL, we created a fresh set of brand guidelines, encompassing the usual brand elements such as the colour palette, typography, imagery style and tone of voice, but also fashion-specific considerations such as models poses. LYL has now a meaningful and solid foundation to work from.