LYL / Modern Power Dressing

Founded by Chierika Onyuku-Opukiri, LYL was created to offer a unique luxury clothing brand that makes women feel bold, confident, and inspires them to win. Chierika approached me to create LYL brand guidelines and to help articulate the brand positioning. Having listened and absorbed the energy of Chierika and the team at LYL, we created a fresh set of brand guidelines, encompassing the usual brand elements such as the colour palette, typography, imagery style and tone of voice, but also fashion-specific considerations such as models poses. LYL has now a meaningful and solid foundation to work from.


Brand Identity
Packaging & Print Design
Social Media Content Creation


Fashion Creative Director / Chierika Onyuku-Opukiri
Fashion Creative Assistant / Ella Shiraz
Photography / J.Jamie Photography & MCMLDN
Social Media Assistant / Ayinde Lockett-Palmer


“Laura has been incredible to work with. She fully embraced the culture, ethos, and values of LYL in a way that helped us clarify all that we stand for as a brand which is so important in business. Our community of women needs to know who we are and what we stand for and thanks to Laura we have so much clarity. I’m really looking forward to working with her again soon!”

Chierika Onyuku-Opukiri — Founder and Creative Director of LYL Official



Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google